Even if a website owner has the best content online, without good servers, a lot of their efforts will be futile. Good servers is very important to the success of the site, more so if it is a business site. Here are some of the reasons why it is important to find the provider or, at least, close to the best.
Every site should aim to be easily found online. This means it is easily found by search engines. Some of the things that will affect your SEO are problems associated with the provider, For example:
– Load speeds:
Search engines recommend sites that are highly responsive. Sluggish speeds affect the user experience, therefore, the likes of Google and Bling will ignore slow loading sites in favour of the faster ones.
The frequency of downtime and the duration will greatly affect SEO. If a site is not available, search engines will not recommend it. Site hosting with a lot of downtime will disappoint so many visitors and they will lose interest in the site. Search engines are also trying to protect their reputation so they would rather cut ties with sites that are always down.
– Affect your Rankings
One of the most popular ranking sites is Alexa and you will notice in the rankings it offers insight into what determines a site’s ranking and one of them is load speeds and downtime. These will, in turn, affect the following:
– Bounce rate:
When a page takes too long to load or is unavailable, naturally the visitor is going to leave, when you have so many people doing that then your bounce rates will increase and the rankings of the site will go down. Webhosting that fails to manage the traffic on it’s servers will cause a lot of bounces for the websites hosted on it and the rankings will drop dramatically.
Ranking is also going to affect the conversion. If you have a site that requires visitors to stick on and say make a purchase or read detail about your business, it defeats the purpose if they click on the site and get discouraged too soon so they do not see the important information which would have contributed to a conversion so the site is not doing what it is intended for.
Which costs you money
If you are not getting conversions, naturally you will not be making any money. First of all, you are spending money on the host but money is not coming in. For an e-commerce site, the best is very important because even less than an hour of downtime can cost millions of Euros. Every time a visitor is unable to access the site that is money being lost. For smaller businesses it is even worse because the budget for advertising is limited so a working site is very important for telling people what you have to offer and if that is not possible, the business will take a big hit.
The importance of having an online presence cannot be overemphasised. It is simply important. However, the importance of choosing the right hosting company must be borne in mind. It is important to choose wisely since this defines your online experience and that of anyone who visits your site. When it comes to website hosting, go with a firm that has unparalled expertise and many years of experience. Check out our FAQ of most frequently asked questions.
What are we about?
We are an experienced team with a drive to provide the best reviews in Ireland and beyond. Every member of the team is dedicated to their work which makes it much easier for them to provide service with a smile no matter the situation.
We believe in putting the needs of our customer first and know that the best way to satisfy a customer is to understand what they want, give them information about what they are getting so that in the end they can make an informed decision based on what will work best for them.