Is fast page loading important?
Users want a quick website loading time. Whether you have a website for a small business selling a handcrafted product, an online store, or even a personal blog, you could be losing traffic due to your load times. If your page loading speed is higher than two seconds, many viewers will simply leave, which is called having a high “bounce rate”. You get them to click on your website through a search engine such as google or bing, or even to directly visit your website through your web address, but you are unable to get your viewer to engage with your website.
Page loading time is particularly relevant to online shopping where users place a large value on the page loading time in correlation with the perceived quality of the site itself. If your site is loading slowly, it may not just cost you a sale. It may also translate into negative word of mouth advertising, with your store developing a negative image.
If you do use images and videos, you can optimize your website to load the barebones of the website first, and the resource intensive elements of the page second. Even if you have a very high full page loading speed, you should find that your bounce rate is equivalent of a low page loading speed. This is because the use is engaging with the website rather than feeling as though it is loading forever.
Getting a quicker page speed through optimization
There are many ways for you to lower page speed on your end. You can reduce redirects, enable caching, optimize images, and many other tricks and tips to make your website run quicker. However, if you have poor web hosting, you will never have quick loading speeds.
Fastest web hosts in the UK
Some web hosts available in the UK that feature quick speeds are InMotion Hosting, A2 Hosting, and HostGator. However, you need to also research the average downtime that your web host experiences to get a full picture of how your customers and readers are going to interact with your website.
Is my web hosting company throttling me?
It does not matter how fast your web host can load pages if you are being throttled. Throttling occurs when you use too many resources. This means that they will allocate less resources to your website, causing drastically higher page loading times. Think of it like an ISP that slows down your internet because you streamed too many high definition videos. Through your web host, you should be able to see a daily update of your resource usage. If you are unable to find where to view this info, contact your web host immediately. If you are close to or are exceeding your allotted resources, you may need to upgrade your tier of web hosting in order to get quick page loading speeds again. This can mean going from shared hosting to dedicated hosting.